I wrote a case study article about our experiences to date of deploying social media tools on the BT Intranet. It was published in the November edition of Employee Engagement Today magazine. For those of you who don’t subscribe to this magazine, I’ve published the full article here.
I manage the BT Intranet and am responsible for BT's internal, on-line channel strategy and social media. I live in Devon with my lovely wife and son and an ageing VW campervan. I do a bit of painting, write a bit of poetry and am trying to learn to play the guitar.
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I found this a very insightful account of BT’s progress to date. Other ‘big beasts’ are asking similar questions of themselves and taking on similar challenges. I led the first two phases of Digital Dialogues – a series of social media experiments in Whitehall – that I think you would find interesting and, in places, familiar.
http://www.digitaldialogues.org.uk
rferguson
November 23, 2007
Thanks for sharing this URL – you’re right, there’s some really interesting stuff to look at on the site!
richarddennison
November 28, 2007