BT Intranet strategy

In a comment on the ‘What is an intranet?‘ post, Steve Kent asked if I would talk a bit about the BT Intranet strategy … so here goes.

We’ve made a big effort in the last year to ensure our intranet strategy is very closely aligned with BT’s overall business strategy. We looked at the work in this area of the Intranet Benchmarking Forum, and then crafted a set of short-term objectives (1-2 year) and a set of medium term objectives (3-5 year). Without going in to too much detail, these objectives are grouped into four strategic areas, which are:

Short-term:

• Strategy & governance
  • governance model
  • information management
  • extended enterprise
  • product provision

• Business value
  • knowledge management
  • measurement
  • emerging technologies
  • benchmarking

• Communications & culture
  • collaboration
  • information ownership

• Design & usability
  • consistency and context

Medium term:
The medium term objectives are grouped under BT’s values (inspiring; trustworthy; heart; helpful; straightforward) and under the tag-line: ‘Spirit of change’ which is central to our overall business strategy … see diagram below:

Obviously, underneath these strategic areas are detailed action plans with owners, objectives and timescales …too much detail to share here!

Steve – hope this is of some interest?? I’m happy to expand on any areas … if I can without giving away the family silver …
I’d love to hear how other organisations have defined their intranet strategies …