A new BT social media case study (link downloads a 986kb pdf) has been written by a company called Career Innovation … some of the content will be familiar to those who have read the one I wrote but this one is from a digital generation perspective.
I manage the BT Intranet and am responsible for BT's internal, on-line channel strategy and social media. I live in Devon with my lovely wife and son and an ageing VW campervan. I do a bit of painting, write a bit of poetry and am trying to learn to play the guitar.
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How much did you pay for this? Wasn’t setting it all up done in-house? What’s the point of a consultancy report telling you exactly what you already know?
Rgds Zen.
zennippon
September 12, 2008
Zen – we didn’t pay for the article – they approached us and asked if they could do it and re-use the content for their own purposes …
richarddennison
September 12, 2008
[...] – wie British Telecom Social Media nutzt: BT social media adoption case study [...]
Basic Thinking Blog | Wochenende
September 13, 2008
[...] a link on Martin’s Delicious recommendations I stumbled upon Richard Dennison’s note about the new BT case study – which is already quite interesting to read (see also this video!). While being on Richard’s [...]
From a distraction towards a new thought
September 15, 2008
Thanks for sharing this with us. It gives us a good overview of what you do, together with your posts. What I was wondering was: do you help your users/customers decide where to share and store information? With all these tools, it can become hard for them to choose the right tool! I’m working on an internal document to do just this. And I’ll share it with you soon.
Samuel
September 17, 2008
Samuel – we have a collaboration homepage with user stories on it to help users choose the most appropriate tool.
richarddennison
September 19, 2008
[...] New BT social media adoption case study A new BT social media case study has been written by a company called Career Innovation … some of the content will be familiar to those who have read the one I wrote but this one is from a digital generation perspective. [...]
Recommended Reading for Intranet Professionals - Week 39/2008 at Intranet Matters
September 30, 2008
I am confused – Is this study about Gen Z/Digital Gen or about the millennial generation? The link posted, the one to the Wikipedia page, suggests that the digital generation is only 7 years old. Have I missed something?
Alex Steed
October 14, 2008