When innovation becomes a subversive activity …
Posted on November 17, 2008. Filed under: Web 2.0, intranet, social media | Tags: cost cutting, credit crunch, ROI, ROI of social media, social media |
As times get tough, people get laid off and budgets get squeezed, the facility to try stuff in organisations gets increasingly difficult. The need for watertight, up-front business cases before you can even try anything is probably the most cited reason for failure to kick-start social media tools on intranets. In common with every other [...]
Read Full Post | Make a Comment ( 2 so far )More on ROI of social software …
Posted on July 2, 2008. Filed under: ROI, leadership, social media | Tags: Animate Earth, reductionism, ROI, ROI of social media, Stephan Harding |
I’ve just started reading a book called Animate Earth by Stephan Harding – he gave a fantastic presentation at a course I recently attended at Schumacher College. I’ve only read a couple of chapters outlining how, following the collapse of the Catholic Church in the UK, a new science emerged based on reductionist theory – [...]
Read Full Post | Make a Comment ( 4 so far )How do you measure the ROI of social software??
Posted on May 14, 2008. Filed under: Facebook, Web 2.0, social media | Tags: micro-credit, Muhammad Yunus, ROI, ROI of social media |
Unfortunately, this is the most common question I get asked. I say unfortunately because, in my view, the obsession with this question reflects the sorry state of business and government today – namely, if you can’t count it, it doesn’t count. We are driving quality, innovation and creativity out of our businesses and institutions in [...]
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