It’s not about the quality of the content …
Posted on October 20, 2008. Filed under: social media | Tags: mass amateurisation, publishing, social content, user generated content |
Mass amateurisation of content publishing has taken a few knocks recently – most often from professional content producers, many of whom still have access to the loudest megaphones in the media space, lashing out defensively at the prospect of becoming irrelevant and losing their jobs. And, let’s face it, we amateurs have done our fair [...]
Read Full Post | Make a Comment ( 2 so far )What’s the difference between business and social content?
Posted on June 24, 2008. Filed under: intranet, organisational culture, social media, social networking | Tags: community, social content, time-wasting |
None … no, really! If you deploy social media tools in an enterprise setting (i.e. as business tools), then ALL the content within them is business content … including stuff about cars, cats and football. It has to be governed as business content and the business value has to be recognised.
I mentioned in my one-but-last-post [...]
