Web 3.0 … give me strength!

The debate about what Web 3.0 (… yes, I know 😦 ) means – if anything at all – is picking up a head of steam. While many of us mere mortals are still digesting the concept of Web 2.0, some smart-aleck had to go and move the goal posts in to the middle-distance once again!

There’s a good article in the Guardian on-line today on the subject which caught my eye. There’s a nice quote from Jason Calacanis:

“Web 3.0 is the creation of high-quality content and services produced by gifted individuals using web 2.0 technology as an enabling platform. Web 3.0 throttles the ‘wisdom of the crowds’ from turning into the ‘madness of the mobs’ we’ve seen all too often, by balancing it with a respect of expert”.

What struck me about this is that it describes pretty well the use of social media tools in a corporate context. What I mean by this is that within the confines of a corporate intranet with a limited user base, the wisdom of crowds theory does not directly apply. Rather than distilling the truth from a huge ‘crowd’ of amateurs, the intranet user base is made up of small groups of ‘experts’ in the context of their function within a company. So rather than attaining ‘truths’ through a process of mass distillation, in a corporate context you tend to arrive at ‘truths’ via a much more micro-collaborative publication process by small groups of experts on social media platforms. And, generally speaking, those experts are ‘trusted’ by the rest of the user base and so their collaborative outputs are trusted too. Sounds a bit like Jason’s Web 3.0 definition.

I can’t wait for my next conference presentation: ‘Web 3.0 deployment on a corporate intranet’ 😉



  1. As a frustrated wiki evangelist within the university sector, I’m hoping that the popularisation of restricted or closed communities of practice will get a more positive response within academia. At the moment all they see (when they look) is Blogger and Wikipedia, and it scares the bejeezus out of em.

    Academics are desperate to preserve their status as experts (understandably), and so they equate the democratising nature of a Web2.0 technoculture with anti-elitism, if not simple plagiarism. What they don’t see is that these technologies could be the basis for restoring something precious that has been lost from the academy over the last twenty years… collegiality.

    Web3.0 = the collegial web?

  2. Justin,
    Point very well made! I’m sure that the role of the expert is making a renaissance … but experts must be prepared to collaborate and share inclusively … the days of ivory towers are over as far as I’m concerned.

    The ‘collegial web’ … has a nice ring to it!


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