A comms context for social media tools

This is a diagram I used a year ago to try to give my internal comms colleagues a context for how social media tools might help them in their work. I stumbled across it in a dark corner of my C drive and thought I’d give it one more airing for old-times’-sake! It looks a bit simplistic now, but I remember it helped the penny drop for many of them …

Social media comms lifecycle

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