BT social media case study

I wrote a case study article about our experiences to date of deploying social media tools on the BT Intranet. It was published in the November edition of Employee Engagement Today magazine. For those of you who don’t subscribe to this magazine, I’ve published the full article here.



  1. I found this a very insightful account of BT’s progress to date. Other ‘big beasts’ are asking similar questions of themselves and taking on similar challenges. I led the first two phases of Digital Dialogues – a series of social media experiments in Whitehall – that I think you would find interesting and, in places, familiar.

  2. Thanks for sharing this URL – you’re right, there’s some really interesting stuff to look at on the site!

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