That was the week that was …

I had a really interesting week last week – it’s nice to get my feet back under the desk! So what did I learn from my conference frenzy:

  • it’s easy to take the progress we have made in social media deployment in BT for granted – despite some major frustrations, we have a lot to be thankful for
  • companies in central Europe face some significant cultural barriers to using social media tools on their intranets – but the interest shown in these tools by conference delegates is a major source of optimism
  • the potential issues around social media tool deployment in a corporate context are pretty generic across Europe
  • don’t volunteer to take part in conference panel sessions on subjects about which you have scant knowledge😦
  • if you are travelling to Zurich in December, take a woolly hat
  • AND, don’t order the crab risotto at the Thistle Inn Heathrow😮

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