Last week we launched a single internal blogging platform on the BT Intranet – based on WordPress technology. This is great for a number of reasons:
- BT management is prepared to allow its employees to express themselves and their opinions on ‘unregulated’, self-publishing platforms … something, perhaps, we take for granted at BT but which I know is pretty rare in other organisations – everyone can have their own blog internally or externally at BT
- as the content on BT blogs builds up, we’ll have an internal blogosphere, or body of informal content, from which huge value can be derived by everyone … until now we’ve had blogs on all sorts of different platforms so the content has been disconnected and the value limited
- a blogosphere could change completely the way we communicate and collaborate across the enterprise.
The image below is of our new Blog Central homepage.