Everyone’s talking about collaboration within the enterprise and excited about using social media tools on intranets … but who owns the business requirements for collaboration within the enterprise?
One of the serious dangers of introducing social media tools onto your intranet is that, because they are ‘free’ and simple to deploy, techies start deploying them left, right and centre. Before you know it, the hard-fought battle for business-led technology deployment is reversed to the bad-old-days of technologies popping up all over the place looking for a business problem. And, if it isn’t clear who owns the business requirements for collaboration, the danger is even greater as techies start enthusiastically deploying tools to fill the void and meet local needs, rather than concentrating on common capabilities that solve enterprise wide business problems. These under-web tools will also ignore governance, information management, design etc policies and standards.
So, my top-tip for the day is decide who owns the business requirements for collaboration sooner rather than later if you don’t want to spend months unravelling the technical mess that will ensue if you don’t!