It’s weird, you spend your whole life never having heard a particular quote, and then it pops up everywhere … the one in question in this case is this one:
It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change – Charles Darwin
In these surreal times where shouting “boo!” too loudly can bring down a bank, I guess it’s not that surprising that this quote should surface in all kinds of different contexts and be bent in many different directions to support various arguments and points of view.
Other quotes peppering senior management communications and interviews include: “… more leadership, less management”; and “… think like a small company” … both nice, neat little sound bites which, while conveying a nicely packaged sentiment, are in danger of becoming meaningless and lacking in any kind of authenticity when fired into the crowds at random.
While supporters of social media are shouting as loudly as they (we) can that: “IF YOU WANT ADAPTABLE, AGILE, LEADERSHIP, <<INSERT BUZZ WORD OF YOUR CHOICE>>, THEN SOCIAL MEDIA CAN DELIVER IT!” … we all know it will deliver none of these things on its own. Social media is not a bolt-on component but the mechanism for supporting a different way of working, collaborating, interacting, relating … a different kind of organisational culture.
If ever there was a time for a complete organisational drains-up, then it must surely be now. Out of adversity springs unique and unparallelled opportunities … I can’t help feeling that social media’s time has now come to break into enterprise settings big time … it’ll be interesting to see how companies in crisis react – reach out, or lock out!