I’m reading an increasing amount of stuff taking swipes at social media along the lines of … it was all just hype … it’s not delivering what it promised etc. I guess it was only a matter of time before we switched from build-it-up mode to knock-it-down mode which so often seems to pervade our culture these days.
Also, bucket loads of stuff from the early-adopter-sphere about the death of blogging along the lines of … blogging is dead, long live micro-blogging … if blogs could speak, I’m sure they would be quoting Mark Twain: “… reports of my death are greatly exaggerated”.
Back in social-media-in-the-enterprise-land, you can bet your negative equity on at least 50% of any given audience not even knowing what RSS is, let alone thinking blogging is sooo 2004!
It feels to me that now would be a good time for a reality check … so, for what it’s worth, here are my views on the subject:
- Do I think social media tools have been over-hyped? Yes
- Does this invalidate their value/potential value? No
- Do we have stable and fully functioning social media platforms in BT? Yes
- Are they perfect? No
- Do we have company/senior management buy-in for them? Yes
- Are all our people using them? No
- Are BT people flocking to them as the answer to all their problems? No
- Am I worried about relatively slow take-up? No
- Do I still think these tools will fundamentally change the way employees relate and collaborate? Yes
- Is this going to happen overnight? No
- Is this likely to happen slowly over the next 12-18 months? Yes
As is so often the case with these things, when the hype dies down and after the beautiful people have moved on to the next big thing, change will happen quietly behind the scenes and what it feels like to be at work will change irreversibly for the better …