8 comments

  1. Thanks for your comment, Saqib.

    The point I was trying to make – obviously not very well🙂 – is that there is a perception among some internal comms people that by simply adding a blog to the long list of stuff they already do, they are somehow embracing social media. I’ll try harder to explain myself more clearly next time …🙂

  2. I use the point – that we have a ton of communication channels. Look at the effectiveness of them. Why add another one? If you suck at communicating today – you are going to suck in the new tool set as well.

  3. Tony – my experience too – blogs look like they should be simple to run but are actually hard to keep up to date and take up huge amounts of energy.

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