‘Taking the leap’ into social media

Men standing over a precipice

Preparing to 'take the leap'

How often have you heard people talking about taking the leap when referencing the introduction of social media on intranets … as if there is somehow an instant before and after situation – one day you’re a command and control organisation and suddenly the next you’re a social organisation – whatever that means??

The problem with this language is that it makes it sound like an all-or-nothing option and creates a perception that it’s a very high risk decision to take … you’re leaning over a precipice deciding whether or not to throw yourself over.

The reality couldn’t be further from the truth. In my experience, it’s best to start small and build slowly bringing people with you one by one and adjusting what you offer incrementally.

It’s the use of this kind of langauge by experts which is frightening people off from having a go … from doing a bit of experimentation.

It’s far from an all-or-nothing scenario, you can try some small things without jeopardising your whole organisation … and, if what you are planning to do does feels like a big leap, then frankly you’re probably taking the wrong approach completely and might want to have a rethink.

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