It’s true … you can’t run, and you can’t hide. The inexorable roll out of Sharepoint 2010 (SP2010) is about to begin in earnest. From my brief and unscientific poking around on our trial instance, it looks like SP2010 answers many of the niggling questions I had about SP2007 – particularly in the user-generated content (UGC) space. The enhancements Microsoft has made to the social functionality compared with SP2007 are significant – better blogs, better wiki functionality, beefed-up personal profile and social networking-type functionality (within the constraints of the SP environment of course) all integrated into one platform … good stuff.
As it looks increasingly inevitable that SP2010 will power a significant portion of our intranet going forward – including our social media functionality – I should be excited … and I am … sort of … and sort of not.
I’m not sure why, but the prospect of SP2010 powering our social content leaves me feeling slightly depressed. It may just be that I’ll be sad to see all the lovely social tools I so lovingly helped to nurse into the business being replaced by the SP monolith … or it may be something deeper … more intuitive. I can’t help feeling that we’re going to lose something fundamental by institutionalising … or even corporatizing … our social tools in this way. While I always wanted our social and collaborative content to be fully integrated into the mainstream way of working inside our organisation, this wasn’t how I had imagined it would happen – it appears you just can’t please some people.
On the other hand, this could be the best thing to happen to corporate social content since its conception … and I may just be an old social media dinosaur … I guess only time will tell.