Everything you ever wanted to know about social media

Hazardous substances warning sign

 PUBLIC SAFETY WARNING: readers affected by bright, flashing cynicism are advised to wear safety glasses while reading this post (p.s. this post was processed in an office containing nuts) 

Tin of white paint

White-with-a-hint-of-white

Reading social media blogs has become a bit like buying white paint … there are countless variations on the theme of white but, essentially, they’re all white. 

So, in the spirit of saving readers valuable time and endless amounts of frustration, below is my white-with-a-hint-of-white, one-size-fits-all, vanilla, all-purpose guide to social media blog posts … the SharePoint 2010 of blog posts, if you will (i.e. it promises everything but you know it’ll fall short): 

  • Why your company does/does not <<delete as appropriate>> need a social media strategy – it doesn’t; except when it does
  • Can you calculate the ROI of social media? – you can’t; except when you can … but I have no idea how, despite the fact that I’m writing my sixteenth blog post on the subject
  • Can you use Facebook as a company intranet? – of course not … it’s an absurd suggestion
  • Why companies which ban employees from accessing Facebook and social sites from work are idiots – because they’re idiots
  • Do companies need social media guidelines for employees? – yes
  • <<insert word>> <<insert word>> <<insert word>> Facebook <<insert word>> <<insert word>> Twitter? – no; or maybe yes
  • …. continue ad nauseam – no!

So there you have it … you can now relax and get back to work happy in the knowledge that you’re fully up-to-speed with the latest social media thinking … :-) 

[p.p.s sorry for not blogging more frequently, but I find I’ve got nothing to say … now where did I put my medication?!] 

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