Enough about the technology!

As intranet managers and communicators, we fought long and hard for many years to become technology agnostic and rather than talk in terms of specific technologies we fought to talk in terms of user requirements and user/business needs. Amazingly, we won!

SO WHAT THE HELL HAPPENED!?

Today, the world seems only to be talking about technology (99% about SharePoint) and we’ve ditched our agnosticism. While I understand that for many of us SharePoint IS the solution we are having to digest, we should still be talking about user needs and not technical functionality – even if we know we might have to compromise in some instances.

By focusing on the technology we are giving carte blanche to IT teams to present functionality/capabilities to us based around technical paths of least resistance for them and their platforms, rather than testing the technology to its full extent to meet business needs. As a result, conversations are almost entirely focussed around what the technology can do and not want the business needs.

PLEASE … before it’s too late … enough about the technology!

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3 comments

  1. Couldn’t agree more, Richard. Too many requests for meetings on SharePoint rather than discussions about high quality content, connecting our people, portal management, ROI.

  2. You’re absolutely right. It sometimes looks that IT has adopted the intranet as part of the “IT landscape”. The intranet is an
    engagement platform to activate employees. IT can provide solutions to realize that vision, not slow it down.

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