BT

Druids, pagans, chocolate and the Great Gathering (@IntraTeam) #IEC14

Augustus Gloop

Gorging on IntraTeam riches

The A303 is a road which runs from the affluent, urban, south of England to the beautiful, rural, south west of England – the latter, a region which conjures up for many English people long, hot, summer holidays by the sea. I’m sure many countries have an equivalent road. But surely, only in England, would someone actually write a book about such a road … and only English people would surely buy it in their thousands! I surprised myself by being one of them … reading it and really enjoying it.

Anyway, about halfway along the A303 – highway to the sun (<- the author’s description, not mine!) – lies a pile of prehistoric stones called Stonehenge, described as one of the ‘wonders of the world’. Frankly, it’s a pretty disappointing wonder of the world compared to some of the others littering the globe but, nonetheless, it has for hundreds of years been the meeting place at the Summer Solstice for various groups who purport to worship the sun or feel the urge to commune with their ancestors. The most famous of these groups is The Stonehenge Druids.

Every year on 21 June at sunrise, the Druids, accompanied by various pagans and occultists are drawn to Stonehenge to do their thing – they just can’t help themselves. Similarly, in the midst of winter in the dark and distant land of Denmark (<- unless you live there or near it … in which case it’s near and dark), an equally strange group of misfits gathers each year to commune with one another at the ancient ceremony (<- by conference standards at least) of IntraTeam. They just can’t help themselves!

As well as being part of the odd group of people who read books about roads, this year, I’m also one of the strange misfits gravitating to IntraTeam in Copenhagen in February. I haven’t spoken at any conferences for some time because, to be frank, in most cases there isn’t much in it for me. IntraTeam is different though. Without wishing to compromise my normally cool and calm image … I’m like Augustus Gloop in the Chocolate Factory! The riches on display are breath-taking.

I fully intend to gorge myself until I’m fit to burst … and really hope you can make it too!

In case you’re interested, I’m presenting on how to be an effective internal communicator and remain relevant in a social organisation. Between now and the conference, I hope to publish some posts giving a flavour of what I’ll present … well hope springs eternal!

In conversation: social media and corporate culture

The fourth in the series of in conversation with Red Sky Vision talking about social media and corporate culture. It’s quite long (6 mins: 53 sec) but I think it’s quite interesting (I would wouldn’t I 🙂 ).

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In conversation: the importance of social media in a business context

Following the great feedback received for Red Sky Vision’s fantastic Social Media @ Work video, I was looking through the interview footage of me which didn’t make it into the final film (there was quite a lot of it because when you get me started on social media it’s impossible to shut me up!) … and wondered if it might be possible to make these cuttings into a series of short videos – it seemed a shame to waste them and recycling is so important these days!

So, Red Sky worked their magic and the result is six short films entitled: In conversation with … in which I get to stand atop my soapbox and spew forth on various topics. The films vary in length and, because they are swept up from the cutting room floor, they are a bit bitty at times. Nonetheless, I hope you find time to watch and enjoy them … 🙂

The first video is some of my random views on the importance of social media in a business context.

In conversation with Richard Dennison – Why is social media important in a business context from Red Sky Vision on Vimeo.

[If for any reason you can’t see the embedded video above, you can view it on the Vimeo site]

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The challenge for internal comms in the social enterprise

I spoke earlier in the week at the Melcrum SharePoint User Forum on the subject of: the challenges facing the internal comms (IC) profession in the social enterprise. I wasn’t able to talk as much about SharePoint as perhaps I was expected to as, quite frankly, we don’t have a lot to show yet … which is another story entirely! 😦

Anyway, I thought I’d share some thoughts on the challenges facing the IC profession in a social enterprise. The slide below pretty well sums it up …

Having scoped the challenge, I started thinking about how comms people should respond … something I’ve touched upon before. I decided to write a vision statement for a world in which internal comms is REALLY engaged … a bit old-fashioned maybe, but it helped crystallize my thinking. Anyway, my first bash at it is below … I’d value your thoughts and feedback:

A community of internal comms practitioners embedded into the social fabric of BT as power-networkers influencing the conversations and culture of the organisation to meet its business objectives. A community engaged in communications activities underpinned by social interactivity and conversation to help BT employees arrive at shared understanding of what is expected of them from the communications we create and disseminate.

[PS – my slides from the Melcrum event are available on slideshare]

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You can’t run and you can’t hide … from Sharepoint 2010

It’s true … you can’t run, and you can’t hide. The inexorable roll out of Sharepoint 2010 (SP2010) is about to begin in earnest. From my brief and unscientific poking around on our trial instance, it looks like SP2010 answers many of the niggling questions I had about SP2007 – particularly in the user-generated content (UGC) space. The enhancements Microsoft has made to the social functionality compared with SP2007 are significant – better blogs, better wiki functionality, beefed-up personal profile and social networking-type functionality (within the constraints of the SP environment of course) all integrated into one platform … good stuff.

As it looks increasingly inevitable that SP2010 will power a significant portion of our intranet going forward – including our social media functionality – I should be excited … and I am … sort of … and sort of not.

I’m not sure why, but the prospect of SP2010 powering our social content leaves me feeling slightly depressed. It may just be that I’ll be sad to see all the lovely social tools I so lovingly helped to nurse into the business being replaced by the SP monolith … or it may be something deeper … more intuitive. I can’t help feeling that we’re going to lose something fundamental by institutionalising … or even corporatizing … our social tools in this way. While I always wanted our social and collaborative content to be fully integrated into the mainstream way of working inside our organisation, this wasn’t how I had imagined it would happen – it appears you just can’t please some people.

On the other hand, this could be the best thing to happen to corporate social content since its conception … and I may just be an old social media dinosaur … I guess only time will tell.

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IntraTeam reminiscences …

I’ve been following the IntraTeam conference tweets and remembering last year’s event and wishing I was there this year … when I came across this video on YouTube – it’s an interview I gave after my presentation at last year’s event … not sure I’ve ever posted it here so thought I’d give it a belated airing.

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