enterprise 2.0

In conversation: the importance of social media in a business context

Following the great feedback received for Red Sky Vision’s fantastic Social Media @ Work video, I was looking through the interview footage of me which didn’t make it into the final film (there was quite a lot of it because when you get me started on social media it’s impossible to shut me up!) … and wondered if it might be possible to make these cuttings into a series of short videos – it seemed a shame to waste them and recycling is so important these days!

So, Red Sky worked their magic and the result is six short films entitled: In conversation with … in which I get to stand atop my soapbox and spew forth on various topics. The films vary in length and, because they are swept up from the cutting room floor, they are a bit bitty at times. Nonetheless, I hope you find time to watch and enjoy them … 🙂

The first video is some of my random views on the importance of social media in a business context.

In conversation with Richard Dennison – Why is social media important in a business context from Red Sky Vision on Vimeo.

[If for any reason you can’t see the embedded video above, you can view it on the Vimeo site]

add to del.icio.usDigg itStumble It!Add to Blinkslistadd to furladd to ma.gnoliaadd to simpyseed the vineTailRank

Advertisements

Everything you ever wanted to know about social media

Hazardous substances warning sign

 PUBLIC SAFETY WARNING: readers affected by bright, flashing cynicism are advised to wear safety glasses while reading this post (p.s. this post was processed in an office containing nuts) 

Tin of white paint

White-with-a-hint-of-white

Reading social media blogs has become a bit like buying white paint … there are countless variations on the theme of white but, essentially, they’re all white. 

So, in the spirit of saving readers valuable time and endless amounts of frustration, below is my white-with-a-hint-of-white, one-size-fits-all, vanilla, all-purpose guide to social media blog posts … the SharePoint 2010 of blog posts, if you will (i.e. it promises everything but you know it’ll fall short): 

  • Why your company does/does not <<delete as appropriate>> need a social media strategy – it doesn’t; except when it does
  • Can you calculate the ROI of social media? – you can’t; except when you can … but I have no idea how, despite the fact that I’m writing my sixteenth blog post on the subject
  • Can you use Facebook as a company intranet? – of course not … it’s an absurd suggestion
  • Why companies which ban employees from accessing Facebook and social sites from work are idiots – because they’re idiots
  • Do companies need social media guidelines for employees? – yes
  • <<insert word>> <<insert word>> <<insert word>> Facebook <<insert word>> <<insert word>> Twitter? – no; or maybe yes
  • …. continue ad nauseam – no!

So there you have it … you can now relax and get back to work happy in the knowledge that you’re fully up-to-speed with the latest social media thinking … 🙂 

[p.p.s sorry for not blogging more frequently, but I find I’ve got nothing to say … now where did I put my medication?!] 

add to del.icio.usDigg itStumble It!Add to Blinkslistadd to furladd to ma.gnoliaadd to simpyseed the vineTailRank

Five random learnings from enterprise social media deployment

While preparing for last week’s Simply Summit, a number of random points floated into my mind about things to consider when deploying social media tools onto a corporate intranet. I kicked off with these points which I’ve re-produced below:

1. The old rules still apply

Over many years, intranet managers have learned hard lessons around the best ways to manage intranets and intranet content. Some social-media-types will tell you that social media changes everything … it doesn’t … and the lessons we’ve learned over the years are still relevant. However, while the old rules may be the same, the issues will almost certainly be different. The best example of this is governance … social content still needs to be governed but you’ll need to think about different and more appropriate ways of doing this with user-generated content.

2. It’s a journey, not a magic bullet

As obvious as it sounds, change takes time to happen … if someone is selling you an all-singing-all-dancing social media platform which will “transform you organisation overnight …”, I recommend you ask them to leave. Years ago, when I first started working on intranets, I had a slide with this simple equation on it … the technology in question back then was a basic intranet – but the sentiment is as relevant today as it was back then (see bullet point 1 above!)

New technology plus current organisation equals expensive current organisation

The other thing to note about this is that you need to stick with it and not get downhearted when it feels like you’re getting no where.

3. A bottom-up culture needs top-down support

While social media evangelists like me like to think of ourselves as subversive freedom fighters taking on the might of the corporate machine, you’re going to find it pretty tough to get anywhere without support from your leadership team – even if that support is tacit rather than openly exhibited. The technology can’t do it alone … (see bullet point 2 above!)

4. Content types should complement each other rather than compete against one another

I covered this in my last post, so won’t bore you by repeating it here again.

5. Sometimes the only form of transportation is a leap of faith!

Don’t get sucked into endless debates about ROI etc. … sometimes you have to do stuff because you know it’s the right thing to do. Social media is right for organisations … it’s right for employees … and it’s right for customers.

… here endeth the lesson 🙂

[P.S. … don’t you just hate it when people use the word learnings … euchh!]

add to del.icio.usDigg itStumble It!Add to Blinkslistadd to furladd to ma.gnoliaadd to simpyseed the vineTailRank

‘Taking the leap’ into social media

Men standing over a precipice

Preparing to 'take the leap'

How often have you heard people talking about taking the leap when referencing the introduction of social media on intranets … as if there is somehow an instant before and after situation – one day you’re a command and control organisation and suddenly the next you’re a social organisation – whatever that means??

The problem with this language is that it makes it sound like an all-or-nothing option and creates a perception that it’s a very high risk decision to take … you’re leaning over a precipice deciding whether or not to throw yourself over.

The reality couldn’t be further from the truth. In my experience, it’s best to start small and build slowly bringing people with you one by one and adjusting what you offer incrementally.

It’s the use of this kind of langauge by experts which is frightening people off from having a go … from doing a bit of experimentation.

It’s far from an all-or-nothing scenario, you can try some small things without jeopardising your whole organisation … and, if what you are planning to do does feels like a big leap, then frankly you’re probably taking the wrong approach completely and might want to have a rethink.

add to del.icio.usDigg itStumble It!Add to Blinkslistadd to furladd to ma.gnoliaadd to simpyseed the vineTailRank