Melcrum

The challenge for internal comms in the social enterprise

I spoke earlier in the week at the Melcrum SharePoint User Forum on the subject of: the challenges facing the internal comms (IC) profession in the social enterprise. I wasn’t able to talk as much about SharePoint as perhaps I was expected to as, quite frankly, we don’t have a lot to show yet … which is another story entirely! 😦

Anyway, I thought I’d share some thoughts on the challenges facing the IC profession in a social enterprise. The slide below pretty well sums it up …

Having scoped the challenge, I started thinking about how comms people should respond … something I’ve touched upon before. I decided to write a vision statement for a world in which internal comms is REALLY engaged … a bit old-fashioned maybe, but it helped crystallize my thinking. Anyway, my first bash at it is below … I’d value your thoughts and feedback:

A community of internal comms practitioners embedded into the social fabric of BT as power-networkers influencing the conversations and culture of the organisation to meet its business objectives. A community engaged in communications activities underpinned by social interactivity and conversation to help BT employees arrive at shared understanding of what is expected of them from the communications we create and disseminate.

[PS – my slides from the Melcrum event are available on slideshare]

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The future of leadership communications …?

I’ve written an article for the next edition of Melcrum’s Strategic Communication Management magazine (not sure if that is the Feb or Mar 08 edition?) about the changing nature of leadership communications … a sneak preview is available on this blog.

Enjoy … comments very welcome!