Web 2.0

In conversation: social media and the BT Intranet

The second in the series of in conversations with Red Sky Vision – this time a short sound bite or two about why we introduced social media onto the BT Intranet (this one is much shorter … only 1 min 20 sec 🙂 ).

In conversation with Richard Dennison – Social Media and the BT Intranet from Red Sky Vision on Vimeo.

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In conversation: the importance of social media in a business context

Following the great feedback received for Red Sky Vision’s fantastic Social Media @ Work video, I was looking through the interview footage of me which didn’t make it into the final film (there was quite a lot of it because when you get me started on social media it’s impossible to shut me up!) … and wondered if it might be possible to make these cuttings into a series of short videos – it seemed a shame to waste them and recycling is so important these days!

So, Red Sky worked their magic and the result is six short films entitled: In conversation with … in which I get to stand atop my soapbox and spew forth on various topics. The films vary in length and, because they are swept up from the cutting room floor, they are a bit bitty at times. Nonetheless, I hope you find time to watch and enjoy them … 🙂

The first video is some of my random views on the importance of social media in a business context.

In conversation with Richard Dennison – Why is social media important in a business context from Red Sky Vision on Vimeo.

[If for any reason you can’t see the embedded video above, you can view it on the Vimeo site]

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Where do I start?

I’m often asked this question; ‘I want to introduce social media tools on my intranet but I have no idea where to start – what’s your advice on taking the first tentative steps?’

The first thing I would do is try to find other people within your organisation who already use social media tools on the internet – probably in their free time. A quick search of Facebook or Technorati will normally turn up some names (as an aside, there is a BT Facebook group with over 8000 people in it – all of whom have joined the group voluntarily … if that’s not a cry for greater collaboration, nothing is!).

Once you have identified some existing users of these tools, invite them to join an informal group or ‘task force’ to discuss how you might be able to use some of the most popular/useful tools behind your firewall. Why not set up a closed group on Facebook itself and invite your colleagues to join it and have informal discussions about the topic on a tool with which they are probably already familiar … ‘walk the talk’ as consultants like to say! It’s a good idea to try to identify the most senior or influential person you can who is already a user … direct your findings and recommendations through them.

Starting out along this road on your own is pretty tough … harnessing the enthusiasm of the enthusiastic makes it a much less lonely trip. Social media is a ‘bottom-up’ phenomena … gather together some co-conspirators and let the revolution begin!